Future shock (El choque del futuro)

The company has leapt ahead of Apple with what Qualcomm itself called a “marketing gimmick” last fall:

“I know there’s a lot of noise because Apple did [64-bit] on their A7,” said Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, in an interview. “I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that.”

Congratulations, Qualcomm customers, on your new zero-benefit processors!







La empresa ha dado un salto por delante de Apple con lo que Qualcomm llamó "Truco de Marketing" el pasado otoño:
"Sé que hay mucho alboroto porque Apple hizo su A7 de 64 bits", dijo Anand Chandrasekher, vicepresidente Senior y director principal de marketing de Qualcomm, en una entrevista.
"Creo que están haciendo un truco de  marketing. El consumidor obtiene de esto beneficio cero".
¡Enhorabuena, clientes de Qualcomm, por vuestros nuevos procesadores de beneficio nulo!














http://www.macworld.com/article/2101960/the-macalope-future-shock.html